K12 Climate Action
This is planet ed! A nonprofit partnership with The Aspen Institute to unlock the power of the education sector to be a force for climate action.
Scope
Credits
Contracted by — JKDC and The Aspen Institute
Brand Design — Justin Kemerling and Adam Casey
Like any large website project, we began with a pretty extensive wireframing process. We needed to know what was going to catch people's attention and how it would reel them in.
Wireframes morphed into a full design that worked well with the final brand. It was energetic, fun, and educational.
Large typography, fun colors, and great imagery helped to tell the story and goals of the K12 Climate Action organization. We added as many fun interactions as we could without making the site feel too immature knowing we still needed to appeal to educators, donors, and the media.
The K12 Climate Action team wanted us to have fun with the project, so we took the liberty of adding some easter eggs. A rotating earth, a ticker tape, and plenty of other little animations along the way.
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